« This year’s edition of MIPCOM, an annual television and entertainment market held October 3-6 in Cannes, was an opportunity for industry players to reflect on the changes taking place in television brought on by the upsurge of the Web 2.0.
There was a time when experts and players in the broadcast industry were worried that the Internet would replace the small screen. Audience fragmentation brought on by the advent of the Internet, as well as an increasingly complex range of television services, was seen as one of the reasons for the predicted demise of television…. »
Source : www.inaglobal.fr [En ligne] Consulté le 15/11/2011
