« It’s been two years since Nielsen first began developing a tool to measure viewers across all platforms—not just TV watchers as it has for the last 65 years. Since then, however, the project has attained mythical status among many advertisers, buyers and network executives. « I’ll believe it when I see it, » more than one has told me dismissively in recent months. »
oct 26
A first look at Nielsen’s total audience measurement and how it will change the industry rollout begins in December
Voir aussi:
- 30/11/2017 - L’optimisme est un devoir moral ! Les premiers pas de Karim Ibourki au CSA
- 30/11/2017 - Victimes du clic, nous sommes devenus des « prolétaires affectifs » du web
- 30/05/2017 - The 20 Most Powerful Women in Global Television 2016
- 08/05/2017 - Fake news et « travailleurs du clic » : comment la désinformation est devenue un marché mondial
- 08/05/2017 - Social Media Only : Le point avec les radicaux
