« An AP senior executive discusses how a change in audiences consuming media requires a shift in mindset for organizations in the industry. » Source : https://insights.ap.org/
Posts Tagués ‘audience’
oct 26
The truth and distraction of U.S. cord cutting
« After decades of growth, the Pay TV ecosystem experienced its first quarterly net subscriber decline in the third quarter of 2010. » Source: http://redef.com/original/the-truth-and-distraction-of-us-cord-cutting
oct 26
A first look at Nielsen’s total audience measurement and how it will change the industry rollout begins in December
« It’s been two years since Nielsen first began developing a tool to measure viewers across all platforms—not just TV watchers as it has for the last 65 years. Since then, however, the project has attained mythical status among many advertisers, buyers and network executives. « I’ll believe it when I see it, » more than one has told me [...]
oct 15
Ce que veulent les jeunes : des contenus authentiques, pertinents, divertissants et au design irréprochable
« Dans son rapport The State of Content : Expectations on Rise, publié il y a quelques jours, Adobe se penche sur la consommation de contenus numériques et les attentes des internautes, notamment les jeunes. Avec une moyenne d’accès à 6 terminaux différents pour consommer des contenus, le public se sent envahi par une abondance des médias [...]
sept 28
CIM Presse-Cinéma 2014-2015/1
« Les résultats d’une nouvelle vague de l’étude CIM Presse et Cinéma sont parus le 15 septembre dernier. » Source : http://www.mediadigest.be
sept 16
OTT trends: the latest findings
« OTT TV and video users actively use other types of media for information and entertainment, with 71% accessing mobile internet, 66% mobile apps and 61% social networks on a daily basis, according to SPB TV Survey 2015. » Source : http://www.broadbandtvnews.com
