38% of U.S. households now have a tv connected to the internet

« New consumer research from Leichtman Research Group, Inc. (LRG) finds that 38% of all households have at least one television set connected to the Internet via a video game system, a Blu-ray player, an Apple TV or Roku set-top box, and/or the TV set itself — up from 30% last year, and 24% two years ago. Video game systems are the key connected devices, as 28% of all households have a video game system connected to the Internet. Just 4% of all households are connected solely via an Internet-enabled TV set, and Apple TV or Roku set-tops are the only connected devices in 1% of all households.

Overall, 13% of all adults watch video from the Internet via a connected device at least weekly, compared to 10% last year, and 5% two years ago. Use of connected devices remains skewed towards Netflix subscribers, with 35% of Netflix subscribers watching video from the Internet via a connected device weekly, compared to 5% weekly use among all non-Netflix subscribers…. »

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Source : www.leichtmanresearch.com/ [En ligne] Consulté le 10/04/2012

► Sur ce sujet, le centre de documentation vous propose notamment :

Gilles Delavaud (Ed.) : La télé connectée-  In : Gilles Delavaud (Ed.) :  Permanence de la télévision  (Rennes, Apogée, 2011) p.39-41

Et :

Bernard Celli : La télévision connectée à Internet : des changements structurants pour l’audiovisuel In : Régulation n°46 (octobre-novembre-décembre 2010) p. 24-25

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